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DMCI Homes highlights expertise with The Redwoods

The Philippine Star
Updated June 24, 2011 12:00 AM

DMCI Homes The RedwoodsMANILA, Philippines - One of the most essential rules in the business of building homes is “Know thy market.”

For DMCI Homes, its current status as the leading developer of resort-inspired communities has a lot to do with its commitment to provide quality products to an expanding base of home buyers.

Comprehensive research and market insights are conducted to determine the needs and requirements of the target demographic for each specific project. In fact, under the company’s market/consumer-centric philosophy, it has even given a personification and a name to its market: “Alfonso.”

Such definitive focus is again harnessed for the developer’s latest project in Fairview, Quezon City, called “The Redwoods” – a medium-rise community rising on a 2-hectare prime property, with five residential buildings at five storeys each. It offers a generous list of resort-style amenities in a viable location at the intersection of Quirino Highway and Regalado Avenue, right across two giant malls – SM Fairview and Robinsons Novaliches.

DMCI Homes looked at the sentiments of Alfonso as a young and professional family man for the design and Neo-Asian architectural theme of this project. Market trends were likewise considered, including innovations and techniques prevalent in the industry.

The design team was able to identify the Alfonsos who would be prospective residents of The Redwoods: they are start-up families and upgraders who are middle-income earners. They come mostly from Northern Metro Manila and nearby provincial areas such as Bulacan, who would benefit from the strategic address that would improve their proximity to various places of interest.

Its ideal location places it near major landmarks like the Sta. Lucia Neopolitan Business Hub, Far Eastern University-Nicanor Reyes Medical Foundation Medical Center, churches, universities (University of the Philippines Diliman and Ateneo de Manila University) and commercial centers. The location is also convenient for motorists with C-5 Road Extension connecting with Quirino Highway and North Luzon Expressway, while commuters will enjoy access to a transport terminal outside the development. The completion of MRT-7 by year 2013 will further boost accessibility to the area.

Taking into account the household income of the buyers, DMCI Homes ensured that units at The Redwoods would be priced competitively. This would allow the family to manage its budget while paying for monthly amortizations and still enjoying a comfortable lifestyle. The condo unit can also be a wise investment opportunity for investors, or even end-users who can save on expenses like transportation and fuel by residing at The Redwoods instead of staying in the suburbs.

The emotive needs of the market were meanwhile considered as integral elements that would support the various design features of the project. The need for togetherness, camaraderie, socialization, friendship, warmth, and a sense of harmony were identified as factors that would make the project attractive for prospective buyers. To address this, DMCI Homes came up with a list of amenities that would encourage a sense of harmony and community, both for family members and their neighbors.

For inquiries on DMCI Homes projects, call 667-3757 or 910-5546 or visit the website: www.philproperties.ph/dmci-homes/. Clubhouse and model units are ready for viewing.

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