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Geo-Estate cites business philosophy

Manila Bulletin
May 31, 2011, 2:14am

The Beacon Towers Makati, Makati CityMANILA, Philippines — In today’s real estate industry, the number of products developed or launched is no longer the sole basis of a company’s success. Geo-Estate Development Corp. has proven that having industry mavericks at the helm, a sincere objective to provide a mid-income family a chance to own a beautiful home, and a clear mission to deliver a commitment on time is what makes a trusted company.

Geo-Estate, whose current thrust is the completion and turnover of the first tower of its residential project, The Beacon in Makati, continues to establish its presence in the industry at its own calculated pace. The company’s growth is measured with every milestone in construction – making sure that plans are on track, and every detail is covered.

Its chairman, Francisco H. Licuanan III, sees the company as a small, specialized group that will remain as such for a while.

“Too much growth affects the quality of the product. Being small, on the other hand, means you can grow as opportunities come and as much as your organization can comfortably accept,” he said.

He also shared that this vision is made possible by the company’s focused direction. Admittedly young and small in manpower compared to other developers, Mr. Licuanan sees this as an advantage when it comes to operations.

“With few projects on hand, you can give more personal attention to each and deliver with quality,” he disclosed. With such a unique business philosophy, one would understand why the company has spent as much time as it has on The Beacon.

Accordingly, unit owners are assured of a product priced lower than that of its direct competition.

The project’s Roces Tower is the first of three towers to rise at the corner of Arnaiz and Chino Roces Avenues in Makati City.

Once completed, the development will offer first-rate amenities like a 450-sqm pool, a 300-meter jogging trail with exercise stations, a 225-sqm two-level gym, and landscaped gardens. Lobby concierge and a laundry room will provide added conveniences. Turnover of units is scheduled to begin on July 2011.

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