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New Grand Showroom seen to boost SMDC business

Philippine Daily Inquirer
January 26, 2011 20:27:00
Doris Dumlao

MANILA, Philippines—Tycoon Henry Sy’s SM Development Corp. is unveiling Thursday at the Mall of Asia complex an 8,000-square-meter grand showroom, said to be the biggest residential showroom and the first of its kind in the Philippines.

The facility, according to SMDC, will allow interested buyers to tour the company’s residential projects depending on their budget, preferred size or location under one roof.

In a statement, the company also announced plans to roll out five new affordable condominium projects.

The grand showroom has two floors, an amphitheater, a spacious lounge, an entertainment deck and a 3,000-square-meter showroom area designed by architect Albert Yu of Asya Design, who also planned SMDC’s residential projects.

“Our task as a real-estate developer does not end in offering affordable, five-star homes,” said Bernadette Ramos, SMDC assistant vice president for marketing, during the showroom’s inauguration. “It is also our job to make it easier for people to gain access to the properties that we are offering.

SMDC Grand showroom

“With the SMDC Grand Showroom, we are laying out all options in front of them, making it easier for them to weigh one residential property over the other. This, we believe, will help our buyers make the best and most informed decision in acquiring their dream homes,” she said.

The showroom features eight model units from the company’s condominium projects ranging from semi-upgraded studio, upgraded one-bedroom to two-bedroom units with balcony, and an upgraded studio combination type. The projects featured in the showroom are Light Residences, Sun Residences, M Place, Shell Residences, and Jazz Residences.

These units, designed by Monica Sarmiento of M Concepts, will showcase several design possibilities for every unit.

SMDC currently has a portfolio of 14 residential projects. It has completed its first high-rise development, Mezza in Sta. Mesa Manila. Mid-rise project Chateau Elysee in Bicutan will turn over its last cluster development within the first half of this year.

Also scheduled for turnover this year are Berkeley Residences in the first quarter and Grass Residences Tower 1, in the middle of the year. Field Residences will soon turn over its second and third towers.

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